Abercrombie & Fitch CEO Mike Jeffries: Is He On Meth?

| May 9, 2013 | 0 Comments

Yes. He has to be. I mean, how can a gay man be 61 and still refer to fat people as not being cool when he looks like he is wearing the biggest size his company offers and cannot gain another inch, lest he lose the ability to sport his own brand and is relegated to shopping at the dreaded Gap or Banana Republic?

Who am I kidding. This multi-millionaire probably only wears Abercrombie and Fitch for photo shoots.

Keene Point of View - Abercrombie & Fitch Model

This is not Mike Jeffries. Not by a long shot. But she wishes she were this man, though.

So, there is big news hitting the airwaves that Mike Jeffries was asked why his company doesn’t sell clothing to larger women. Granted, boutiques have been doing this for years, but I guess they’re out of the price range for most people. Jeffries is ballsy for not being a boutique brand, selling overpriced shoddy clothes, and coming out of his mouth and saying the following:

In every school there are the cool and popular kids, and then there are the not-so-cool kids. We go after the cool kids. We go after the attractive all-American kid with a great attitude and a lot of friends. A lot of people don’t belong in our clothes, and they can’t belong. Are we being exclusionary? Absolutely.

That’s why we hire good-looking people in our stores. Because good-looking people attract other good-looking people, and we want to market to cool, good-looking people. We don’t market to anyone other than that.

Wow! Not only is Jeffries letting the world know of Abercrombie & Fitch’s unapologetic marketing strategy that is in favor of what seems to be skinny girls and barely muscled boys, but he is also letting you know what he thinks of larger women. Big girls obviously aren’t attractive, don’t have great attitudes, and don’t have a lot of friends. They were never cool and popular in school and they are not good-looking. He doesn’t answer the question of why he doesn’t carry larger sizes, but just goes right on ahead and fat shames any woman bigger than a size 8.

His response shows a sad mentality. This guy lives in his own world, surrounded by whomever he can pay that makes his mental state his reality. He’s rich enough to do so. This flight manual for the jet crew is proof enough of that. On top of all of this, Mike Jeffries is gay, partnered, and still acting like he’s a 22 year-old twink bar hopping and partying every weekend. That’s the same mentality a young hot 22 year-old twink would have of others who don’t look like them and don’t have the same body type. Some eventually grow out of it. Others turn into Mike Jeffries. You just know he’s the 52 year old gay man hitting on the 21 year old college senior without pictures on Craigslist. He’s shaped Abercrombie & Fitch to fit his worldview. For every success on gay issues lately, there comes along someone like Mike Jeffries to take gays back a few decades with a simple statement.

For anyone who wants to buy Abercrombie & Fitch but can’t find their size (and won’t find their size not only because the store doesn’t think it will sell enough to justify carrying it, but also because you’re ugly, unpopular, fat, and should be trotted out to a farm to die [or starve until you’re deemed pretty enough – as long as you look all-American {read – white}]), let me encourage you with three things:

1. Mike Jeffries doesn’t define who you are and clothes don’t define who you are. Besides, other stores make comparable clothes for less money (or the same price) in your size and don’t deem you unfit for their brand, which isn’t even a boutique brand. (Again, is he kidding me with this? I could see if you were Prada, but you’re just A&F!)

2. When I was bigger, I couldn’t fit H&M clothes. I loved their style. I bought other brands. I lost weight and happened to be in H&M one day and tried on clothes. THEY FIT! I was so happy! I bought $303.27 worth of clothes, but I only went in for a shirt. So, if you really want to fit their clothes, you can lose weight, but it’s really not that big of a deal. I lost weight for me, but an added bonus was the “Wow, this fits now!” part. As I just said, you can buy other brands. I personally wouldn’t want to buy from a brand whose CEO just told me I wasn’t worth ish just because I wasn’t “pretty” and don’t look like a surfer.

3. You actually look better than Mike Jeffries. No, really, you do. Seriously. Don’t believe me? Here’s his first face.


Working with what God gave him.

And here is his second face, looking like he’s got bees permanently lodged inside constantly stinging him and he just can’t
quite shake that allergy. His face is melting. Seriously. And he’s not the size of his employees or his models. Hypocrisy all
up and through this piece.


After deciding that he knows better than God for what works for him. Your arms too short, Mike…

Mike, sis, you can’t really be serious. You’re going to be a jerk talmbout appearances and beauty and then roll out of bed every day meeting the world looking like this? Girl, bye.

So, what do you all think? Did he go to far? Am I going too far? It’s always the BoJo The Saggy Bulldog Faced Men who always have issues with others appearances. And his mother or favorite female relative is probably the same size of the women he’s discriminating against and considers unworthy of breathing the same air as him.


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